World Baijiu Day

World Baijiu Day

For The Planet's Most Popular Spirit

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Producers | Guotai to launch in at least half-dozen U.S. states this fall

07/06/2015 wbd 0

Look for baijiu brand Guotai to launch its products in at least a half-dozen U.S. states this fall. Sales manager Mauricio Garzon says distributors have been found in […]

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News | The Beijinger on ‘confessions’, Nikkei Asian Review on U.S. baijiu market

06/22/2015 wbd 0

The third installment of my World Baijiu Day series in The Beijinger magazine focused on the “Confessions of a Baijiu Drinker” series. I’ve posted several […]

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News | Centurion Magazine on Vinn, Whisky Exchange on HKB

06/13/2015 wbd 0

Baijiu producer Vinn Distillery in Portland is operated by the Ly family, who came to Oregon via Vietnam via China. Centurian Magazine recently interviewed Michelle Ly, daughter of the distillery […]

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Baijiu Battle | Foreign Policy vs The Diplomat and the issue of ‘Consumer Ethnocentrism’

06/10/2015 wbd 0

Two articles by competing sites Foreign Policy and The Diplomat display a world of difference in terms of baijiu views. Based on the titles, it […]

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News | Global Times on the intriguing case of Yin family vs Wuliangye

05/24/2015 wbd 0

Global Times has published an intriguing story about a family suing Wuliangye, one of the nation’s top baijiu producers. At issue are baijiu pits dating to […]

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News | Baijiu bar Lumos opens in New York

05/20/2015 wbd 0

I interviewed bartender Orson Salicetti here in March about the then-upcoming launch of baijiu bar Lumos in New York. He and partner Qifan Li officially opened the place last night. […]

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News | SCMP Tags Mott 32 as Top Baijiu Venue in Hong Kong

05/07/2015 wbd 0

A recent South China Morning Post article by Mischa Moselle and Charley Lanyon focused on the best high-end bars in Hong Kong for spirits and covered everything from gin […]

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News | CBS: Can Baijiu Capture Hearts in San Francisco?

04/26/2015 wbd 0

CBS in San Francisco posted a lengthy piece on prospects for baijiu in that city. It includes an introduction to the production and consumption of baijiu and notes […]

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Media | Mass Market Moutai, Baijiu Cocktails, Capital Spirits

04/13/2015 wbd 1

Bloomberg reports on efforts to take Moutai to a wider market in the wake of a two-year government austerity campaign that has gutted sales to government […]

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News | ByeJoe at duty free, baijiu dinner in LA, U.S. sorghum exports to China

04/03/2015 wbd 0

A few shots of baijiu news: The Moodie Report covered ByeJoe at this year’s IAADFS Duty Free Show of the Americas. “ByeJoe has created two […]

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World Baijiu Day Mission

Baijiu is the planet’s most popular spirit but little-known beyond China. World Baijiu Day, on August 9, features restaurants, bars and consumers in dozen of cities doing everything from baijiu-inspired cocktails, infusions and liqueurs to pizza, beer and chocolate to quizzes, classes and flights.

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The ‘Confessions of a Baijiu Drinker’ Series

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