By Jim Boyce | U.S. brand ByeJoe is back for World Baijiu Day and is lining up venues that include Jock Lindsey’s Hangar Bar and Trader Sam’s Grog Grotto, says owner Matt Trusch. (See here for Trusch’s “four p’s” philosophy of selling baijiu in the U.S. market.)
Imbibers at the Hangar Bar can try “Anything Goes“, a concoction with byejoe Dragon Fire Spirit, which includes dragon fruit and chili in its recipes, as well as fresh lime, passion fruit and pineapple juices.
Meanwhile, those at the Tiki-style Trader Sam’s can try the “Tahitian Torch“, which also has includes byejoe Dragon Fire Spirit along with a series of tropical juices.
More on the Hangar Bar here and on Trader Sam’s here.
Founded in 2015, World Baijiu Day is held each August 9, with events in over 60 cities so far. Follow WBD on Facebook, Twitter and Instagram. And get in touch via spirit (at) worldbaijiuday.com.
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