Hot take | One reason the World Baijiu Day theme is ‘beyond ganbei’

By Jim Boyce | The informal theme of World Baijiu Day is “beyond ganbei“, to do more than finish off a bunch of bottles with a nonstop flow of mind-numbing shots, and instead present this spirit in terms of cocktails, infusion, liqueurs and foods like pizza and chocolate.

Such creations appeal to a wider range of consumers and lower the odds of getting the massive hangover that is almost guaranteed when doing a few dozen shots. They also mean you won’t be lighting those shots on fire: few things are worse than waking both to a raging hangover and realization that your privates have been incinerated. Don’t believe it can happen? Check out this video of a guy who tried to down a glass of flaming baijiu but instead lit his crotch on fire.

Yes, let’s stick to cocktails and such. And if you are going to drink your baijiu straight, let’s put the lighters down so no one gets hurt.

Founded in 2015, World Baijiu Day is held each August 9, with events in over 60 cities so far. Follow WBD on Facebook, Twitter and Instagram. And get in touch via spirit (at)

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