Interview | Matt Trusch on joining the ‘UN bar’, millennials and food safety
(This is the second part of a two-part interview with Matt Trusch of Houston-based baijiu brand ByeJoe. Read the first part here.) Matt Trusch first […]
Articles by wbd
Buy Jiu | Dan Murphy’s in Australia
(Finding baijiu outside China can be difficult. The “Buy Jiu” series aims to help. Any feedback on these posts is welcome.) Australians are known to […]
Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years […]
News | New Zealand Baijiu Makers Target China Market
While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim […]
Confessions of a Baijiu Drinker | Jim Boyce
Welcome to ‘Confessions of a Baijiu Drinker‘. This series asks people to share their experiences with baijiu: that first taste, the point where appreciation began, a funny anecdote […]
Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market
Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that […]
WBD 2015 | Peking Tavern in Los Angeles to Catch the Spirit
I posted last week about the baijiu cocktails at Peking Tavern in Los Angeles. Some good news: Peking Tavern says it will do something special for World Baijiu […]
WBD 2015 | Beijing’s Jing-A to Make Qu Brew for World Baijiu Day
Capital Brewing, also known as Jing-A and a key part of the burgeoning Beijing craft beer scene, will create a unique beverage for this year’s World […]
Buy Jiu | Lucky Supermarket in Phnom Penh
(Finding baijiu outside China can be difficult. The “Buy Jiu” series aims to help. Any feedback on these posts is welcome.) Phnom Penh residents / visitors […]
Buy Jiu | China Place Liquor City in Chicago
One of the biggest issues for those who are aficionados of or curious about baijiu is finding it outside China. The “Buy Jiu” series aims to […]