Luzhou Laojiao | World Baijiu Day

That’s the spirits | Four looks at Luzhou Laojiao

09/02/2021 wbd 0

Part of this year’s global ganbei involved a handful of people around the world getting samples of Luzhou Laojiao for examination, experimentation, evaluation and, ultimately, […]

Fruit forward | Luzhou Laojiao vs mangos, kiwis, peaches and more

08/29/2021 wbd 0

Tropical and citrus and stone fruit. Pineapple and lemon and peach. Banana and orange and plum. The kind of fruits you might see cited in […]

Luzhou Laojiao | Party like it’s 1573

08/18/2021 wbd 0

The year 1573. Future playwright William Shakespeare and scientist Galileo Galilei were schoolboys. The sprawling Songhai empire in West Africa was in its twilight years. […]

Baijiu 101 | Industry leaders, market share, export stats & more

07/29/2021 wbd 0

Lorenzo Riccardi has visited all 193 member countries of the United Nations. Visited all of China’s 34 provincial-level areas. And all of its 56 UNESCO […]