Event | WSET to Hold First Baijiu Master Class in London

paul mathew photo for wset baijiu master class

Plan to be in London next week and fancy learning a thing or two about baijiu? The Wine & Spirit Education Trust, the world’s largest alcohol training institution, will hold its first baijiu master class on Tuesday, July 14, at its headquarters.

While baijiu is the world’s most-consumed spirit, and tops the likes of vodka, whisky and rum in terms of global consumption, it is little known beyond China. That includes London, which is home to a sophisticated alcohol scene not to mention a high proportion of the world’s wine and spirits publications.

This is a chance to get insights into this unique Chinese spirit. The class will be led Paul Mathew, co-proprietor of London bars The Hide, The Arbitrager and Demon, Wise & Partners, who spent more than four years in China where he consulted with brands and venues on baijiu-inspired cocktails.

The lineup will include examples from three key baijiu groups–light aroma, strong aroma and sauce aroma–with at least a half-dozen brands to be tasted.

Again, this is the first such class of its kind, is open to the public, and is being led someone who is adamant he is not a “master” but who has good first-hand experience with this spirit. At 10 pounds, it’s a deal.

To reserve a space, use the sign-up form at this link.

WSET Baijiu Master Class with Paul Mathew London

Founded in 2015, World Baijiu Day is held each August 9, with events in over 60 cities so far. Follow WBD on Facebook, Twitter and Instagram. And get in touch via spirit (at) worldbaijiuday.com.

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