Hello byejoe | U.S-based baijiu brand now available in China
Brinkman Beverages, which represents brands such as Martin Miller’s gin, Ron Abuelo rum and Green Fairy absinthe, has added baijiu label ByeJoe to its China portfolio […]
Producers
Ganb’eh | Dragon Mist Distillery is making two baijius in Canada
Baijiu producers beyond China are pretty rare, with Vinn in Portland and Taizi in Christchurch among the best examples. A relatively new Canadian brand called Dragon Mist […]
Producers | Guotai to launch in at least half-dozen U.S. states this fall
Look for baijiu brand Guotai to launch its products in at least a half-dozen U.S. states this fall. Sales manager Mauricio Garzon says distributors have been found in […]
Producers | Pig’s Blood, Egg Whites and Baijiu at Yimuquan
I made the short trip from Beijing to Baoding last week to visit a baijiu factory that I was told used unusual containers. Turns out the company, […]
Interview | Jim Rice on Taking Shuijingfang Upmarket in China, Localizing Baijiu Abroad
Jim Rice, CEO of Sichuan Swellfun, is going upmarket. High-end baijiu sales have been hit hard since the central government launched an austerity campaign two years […]
News | New Zealand Baijiu Makers Target China Market
While baijiu producers in China are looking to boost exports, a pair of brothers in New Zealand are going against the flow. Sam Lu and Ben Lu aim […]
Interview | Matt Trusch of ByeJoe on ‘The Four P’s” of a Chinese Spirit Brand in the U.S. Market
Just as U.S. drinkers might be surprised to learn baijiu is the world’s top-selling spirit, drinkers in China might raise an eyebrow to news that […]